Founding clients · first 10 only
Founding
$199 $149/month
Locked in at $149 for as long as you stay subscribed.
- 14-day free trial
- Every Monday brief, email + PDF
- Cancel anytime
For med spa owners
Know what every med spa near you changed, every Monday
One page in your inbox each Monday: the price moves, deals, memberships, ads, new treatments and Google reviews of the med spas around you. Every fact links to the public page it came from.
Plans from $199/month, with a 14-day free trial. Cancel anytime. Or see a real first issue.
→How it works
-
1
Tell us your spa
We find the med spas nearest you, usually eight, and you can swap any of them for a competitor you care about more.
-
2
We check them every week
Their websites, their ads in the Meta Ad Library and Google Ads Transparency Center, and their Google Maps listings: rating, reviews and hours.
-
3
You read it on Monday
One page in your inbox that reads well on your phone, plus a printable PDF. Only what changed since last week, every fact linked to its source.
§What's in the brief
The same nine sections in the same order every week, so you can read it in two minutes. A section with nothing new simply says "No changes this week."
- 1
The Headline
The single biggest move among your competitors this week, in one line.
- 2
Price Moves
Prices that went up or down: the old price struck through, the new one in orange.
- 3
Deals Started & Ended
Specials and offers that appeared or disappeared on their websites.
- 4
Memberships
New, changed or dropped memberships, clubs and loyalty plans.
- 5
Ads
Ads that started or stopped on Facebook, Instagram and Google, and the offer in each.
- 6
New Treatments & Openings
Treatments or devices a competitor starts offering, and new med spas within 2 miles of you.
- 7
Reputation
Google rating and review count changes, plus changes to hours, name or locations.
- 8
Scorecard
Every spa tracked, in the same order every week: rating, headline deal, key prices, membership and ads running.
- 9
Quiet This Week
Competitors with no changes, in one line.
→A real first issue
This is page one of a real brief for a med spa in Irvine, California, with every spa's name replaced by how far it is from the client. The first issue is the baseline: what each competitor offers right now. From the second Monday on, every section shows only what changed.
The small numbers are links to the public pages behind each fact, listed at the bottom of the page.
$Pricing
Start with a free sample brief for your spa. Monthly plans begin with a 14-day free trial. No contract, cancel anytime.
Most clients
Monthly
$199/month
14-day free trial, then $199/month. Cancel anytime.
- 14-day free trial
- Every Monday brief, email + PDF
- Cancel anytime
Pay once a year
Annual
$1,990/year
Twelve months for the price of ten.
- Every Monday brief, email + PDF
- One payment a year
- Same exclusivity as monthly
One client per competitor set. Once you sign up, we won't sell this report to anyone in your competitor set.
?Questions
Where does the information come from?
Public data only: competitors' own websites, the Meta Ad Library, the Google Ads Transparency Center and Google Maps. No logins, no mystery shopping, nothing private. Every fact in the brief links to the public page it came from, so you can check it yourself.
Will you tell me what to charge?
No. Facts, not advice. The brief reports what competitors publicly list and what changed. It never recommends prices or tells you what to do; those decisions stay yours.
Will my competitors get the same report?
No. We take one client per competitor set: we won't sell this report to anyone in your competitor set.
Can I cancel anytime?
Yes. There's no contract. Cancel anytime and you won't be charged again.
What does the first week look like?
The first issue is the baseline: what each competitor offers right now, plus a page on how to read the brief. From the second Monday, each section shows only what changed.
Do I need to install or log in to anything?
No. There's nothing to install and no account to manage. The brief arrives by email every Monday.